Sky Links Up With TiVo For Personal Video Recording

["Mark McCall" <Mark@xxxxxxx>]

Sky Links Up With TiVo For Personal Video Recording

British Sky Broadcasting Group PLC and TiVo Inc (NASDAQ: TIVO), the creator
of the TiVo Personal TV* Service, today announced an alliance that marks
the
introduction of personal television in the United Kingdom.

State-of-the-art personal video recorders similar in size and shape to VCRs
and digital set-top boxes, will deliver the personal television service to
be co-branded by TiVo and Sky. The product and service are expected to be
available in retail outlets this autumn.

Personal television is a revolutionary development that will change forever
the way Britons view TV by giving people complete control over what they
watch.

The TiVo Personal TV Service delivered in conjunction with Sky, will allow
viewers to shift the schedules for their favourite television shows and
create a customised television line-up for viewing at anytime. Viewers can
also teach the device what shows they like and dislike. Using these
preferences, it will automatically record programmes the viewer may want to
see, in effect making peaktime television available anytime - day or night,
for the convenience of the viewer.

Consumers will also be able to pause, rewind, instantly replay and play
back
in slow motion any live television broadcast.

In addition to the easy recording functionality that Sky and TiVo will
provide with this new product and service, viewers will receive UK versions
of exclusive TiVo Service offerings. These will include Network Showcases*,
a collection of themed programming that offers information on upcoming and
seasonal shows across a range of channels, as well as an interactive guide
to the best programmes on television, allowing viewers to easily select
programmes for future recording.

TiVo president and CEO, Mike Ramsay commented: "Our customers in the
US have
become very passionate about TiVo, not just because it is fun and
easy-to-use, but because it fundamentally changes the way you watch TV. We
are very excited about the partnership between TiVo and Sky, because we are
eager to bring the superior entertainment experience we have pioneered in
the US to customers in the UK.   Having pioneered digital television in the
UK, Sky is our natural partner for the launch of yet another revolution in
home entertainment."

Sky's Chief Executive Tony Ball said: "Sky and TiVo's new personal
television service with the personal video recorder will dramatically
enhance the TV viewing experience for all consumers in the UK. Our
exclusive
alliance with TiVo is a natural fit for Sky.  It underlines Sky's
determination to remain at the forefront of the broadcasting
revolution."

Just like VCRs and DVD players, the personal video recorder will work
alongside all televisions in the UK. However, the new product especially
complements Sky digital. The control offered by the TiVo personal
television
service, combined with the widest choice of quality programming available
on
Sky digital, will make the viewing experience truly complete.

The agreement between the two companies will result in the co-branding,
co-marketing and sale of the personal video recorders in the UK. Leading
consumer electronics companies are expected to manufacture the devices.
Pricing and distribution will be detailed in due course.

Personal video recorders with the TiVo Service have captured the public's
imagination over the course of the past year in the United States. Today's
expansion into the UK marks TiVo's first venture outside its home market.

About TiVo

TiVo is the creator of the TiVo Personal TV* Service, which lets consumers
take control of their television viewing by allowing them to watch what
they
want, when they want it.  As part of TiVo's easy-to-use service and unique
technology, viewers can time-shift their favourite television shows and
create a customized television line-up for viewing at anytime. With TiVo's
Thumbs Up* Thumbs Down* buttons, viewers can teach TiVo what shows they
like
and dislike.  Using these preferences, TiVo automatically records
programmes
the viewer may want to see.

TiVo also enables consumers to pause, rewind, instantly replay and playback
in slow motion any live television broadcast. In addition, TiVo has
developed in the United States a technology that serves as a platform for
new and interactive entertainment content and services. To ensure viewer
privacy, TiVo has established strict policies to help protect the personal
information of consumers, while providing a valuable personalized TV
experience. TiVo-enabled stand-alone personal video recorders are widely
available for purchase in the US.


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