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RE: TiVo - Proof of crap marketing


  • To: <ukha_d@xxxxxxx>
  • Subject: RE: TiVo - Proof of crap marketing
  • From: "Dr John Tankard" <john@xxxxxxx>
  • Date: Sat, 20 Apr 2002 14:52:45 +0100
  • Delivered-to: ukha_archive@xxxxxxx
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  • Reply-to: ukha_d@xxxxxxx

> Visited our local PC World yesterday. I've got friendly with
> one of the guys that works in the business depart there. 
> He's into his tech, has a nice HC setup with 400 odd DVDs,
> carries an iPAQ etc.  We were asking each other what was new
> and I told him I'd got a TiVo. "What's that" he said!? He
> hadn't a clue, never heard of it.  Had to explain exactly
> what it was and what it did. His PCW is adjoining Currys too, scary.
>
> Come on TiVo, launch a decent, informative marketing campaign!
>

Mark

I have to agree fully with what you have said, since we got our TiVo a
couple of months ago we have not looked back, however when friends visit
and ask what is the new box ? I have only found one who remotely knew
what it was and even then they just assumed it was a video recorder
without tapes (I tell a lie another list member has been round and he
knows what it is). They could not believe you could start watching a
program that had not yet finished.

I just need to get my lot off it long enough to add the extra drive ;-)
Just a bit worried in case is mess up the hack which might leave us with
no TiVo ;-( my life would not be worth living :-((

John



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